Projects · Work With Noona
Selected projects

The work behind the results

A closer look at some of the founders, coaches, authors and executives I've supported: what I did, why it mattered, and what changed.

6+ yearsbehind the scenes for founders
2–3 yearsaverage client partnership
Fractional partnerfor operations + marketing
+30%agency revenue growth
1,000+hours handed back to founders
400+event participants attracted

My clients have been featured in

ForbesVogueCNNFox NewsNewsweek

01 · Operations, launch & marketing

Unstoppable Latina Marketing

Right-hand support to the CEO, including behind-the-scenes support for the agency's Unstoppable Business Summit (October 2026)

+30%Agency revenue growth after the new systems and campaigns
Our clients love interacting with Noona and know she will always follow through.Paulette P., CEO, Unstoppable Latina Marketing
Visit the summit →

What I did

  • Built SOPs, systems and templates from scratch
  • Managed client communication and team coordination
  • Handled scheduling, bookings and meetings
  • Co-led social media campaigns
  • Summit: led sponsor outreach
  • Summit: managed the backend and logistics
  • Summit: supported the marketing as part of a collaborative team

Why it mattered

A growing agency and a full-day summit with 23 speakers both depend on what happens behind the scenes. Clear systems and a dedicated right hand kept the team aligned, clients well cared for, and the summit in front of the right people.

Work for Unstoppable Latina Marketing

02 · Operations, PR & executive support

Anna Yusim, MD

Psychiatrist and executive coach in New York, supporting high-achieving professionals

Media & speakingPress features, podcast bookings and speaking appearances promoted across her channels

What I did

  • Managed day-to-day operations and scheduling
  • Tracked tasks and organized workflows
  • Led PR and podcast outreach and bookings
  • Created ads and promo graphics for events
  • Coordinated appointments, travel and Airbnb management

Why it mattered

Running a psychiatry practice and an executive coaching business at the same time leaves little room for anything else. Protecting her time let her focus on clients, while her media presence kept growing in the background.

03 · Book launch & brand

Dr. Lloyd Sederer

Psychiatrist, public health doctor and author

These are fabulous. You have me just where I hoped to get.Dr. Lloyd Sederer

What I did

  • Refined his brand and visual identity
  • Coordinated the campaign for Caught in the Crosshairs of American Healthcare
  • Built content systems and a content calendar
  • Edited videos for social media
  • Ran the website, blog publishing and subscriptions
  • Created a media kit and supported media outreach

Why it mattered

A book launch only works when readers see one consistent, credible brand everywhere they look: the website, social media and press.

Work for Dr. Lloyd SedererWork for Dr. Lloyd SedererWork for Dr. Lloyd Sederer

04 · LinkedIn content

Kerri Osborne Consulting

The Nonprofit Futurist™, helping nonprofit leaders plan for the future

26,081People reached by one post in 30 days, with +2,052% impressions and +31.7% followers

What I did

  • Planned LinkedIn content around her expertise
  • Designed on-brand carousels and graphics
  • Wrote post copy and calls to action
  • Created worksheets and lead magnets

Why it mattered

Her ideas deserved a bigger room. Consistent, well-designed content put her expertise in front of the nonprofit leaders she wants to reach.

Work for Kerri Osborne ConsultingWork for Kerri Osborne Consulting

05 · Startup growth & marketing

BucketMatch

Founder and TEDx speaker Jeremy George, building a bucket-list app

She handles a myriad of tasks including research, email marketing, social media outreach, and data entry. She's been a pleasure to work with!Jeremy, Founder, BucketMatch

What I did

  • Ran outreach to grow the pre-launch waitlist
  • Cleaned and synced user data between Wix and Bubble
  • Managed data entry and email marketing analytics
  • Drafted email campaigns and researched influencer partnerships
  • Created and scheduled Instagram content

Why it mattered

A startup before launch lives on its waitlist. Clean data and steady outreach meant the founder could focus on building the product.

Work for BucketMatch

06 · Content, funnel & website

Joanne Jastatt

Leadership coach and career strategist

Content to clientLinkedIn, lead magnet and website working as one funnel

What I did

  • Managed LinkedIn content creation and scheduling
  • Built automated email templates and handled data entry
  • Created a lead magnet to attract potential clients
  • Kept the website updated with current messaging and offers

Why it mattered

A coach's next client usually finds her online first. LinkedIn content, a lead magnet and an up-to-date website worked together to turn attention into inquiries.

Work for Joanne JastattWork for Joanne Jastatt

07 · Brand, website & visibility

Lauraine Mann

CCEP, MSc, BSc. A solopreneur building her online presence and workshop business

She's patient, strategic, and incredibly knowledgeable. If you're a solopreneur who feels lost online, I can't recommend Noona enough.Lauraine Mann, CCEP, MSc, BSc

What I did

  • Built her social media strategy
  • Guided her website rebrand and launched it on Squarespace
  • Created an outreach strategy to pitch workshops to organizations and teams
  • Managed her Instagram and TikTok content and edited her videos
  • Set up her lead magnet, The Space Between journaling guide
  • Kept her accountable with deadlines and fresh ideas

Why it mattered

She felt overwhelmed and had no clear direction online. A clear strategy, a new website and steady content gave her a real path to grow, including a way to start pitching workshops.

Work for Lauraine Mann

08 · Events & social media

Earth Day Durango

Community event, supported across a multi-business client portfolio

400+Parade participants attracted by the campaign

What I did

  • Led project coordination across teams
  • Managed social media strategy and execution
  • Designed event promos and save-the-dates
  • Supported the 2023 and 2024 Earth Day campaigns

Why it mattered

A community event needs real people to show up. Clear, joyful promotion turned an annual date into a crowd.

And many more.

These are just a few of the founders I've had the privilege to support. Curious whether I've worked on something like your project? Ask me on our call.

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