Hi, I'm Noona. Nice to meet you.
I'm an operations and marketing strategist who helps founders, coaches, authors and executives run the backend of their business with care, structure and consistency.
From a borrowed laptop to the right hand behind founders
- Where I started
Six years ago, I was in a job I didn't love, with no real sense of direction. I knew I wanted more for myself, I just didn't know what "more" looked like yet.
- The leap
Then my father got sick, and supporting my family became my priority. So I took a leap. I started working as a virtual assistant on a borrowed laptop my partner lent me. No fancy setup, no safety net, just a lot of heart and a promise to do right by every client who trusted me.
- What it taught me
That first role supporting US-based founders taught me something I still live by: the best support isn't just completing tasks. It's understanding a founder's vision, their standards, and the way they want their business to feel.
- Today
I help founders run the backend of their business: systems, launches, content and the details in between. Many of the people I've worked with have been featured in Forbes, Vogue and CNN. I keep a small client list on purpose, so every founder gets someone present, proactive and genuinely invested.
That borrowed laptop reminds me why I show up the way I do. Someone believed in me before I had much to show, and I want my clients to feel that same kind of support.
How I show up for you
Adaptable, detail-oriented and solution-focused. I support founders and their teams through consistent communication, organized processes and a lot of genuine care.
Six years, three kinds of expertise
Systems that run without you
SOPs, workflows, project management, team coordination, inbox and calendar.
Content that gets seen
LinkedIn and Instagram, newsletters, design, lead magnets, media kits and websites.
Big moments, handled
Summits, book launches, events, sponsor outreach and podcast bookings.
Tools I work in
Already using something? Chances are I know it. If not, I learn fast.
Project management
Communication
Scheduling & booking
Design & video
Social media
Email & CRM
Websites & funnels
Docs, data & automation
What clients say
★★★★★
“Working with Noona has transformed my business. She's developed SOPs, improved our systems, and co-led campaigns that increased our revenue by 30%.”
★★★★★
“Noona helped me build a solid social media strategy, guided me through rebranding my website, and got it up and running on Squarespace. She genuinely cared about my growth and always went above and beyond. If you're a solopreneur who feels lost online and needs someone to help you get organized and visible, I can't recommend Noona enough.”
★★★★★
“Noona is a rare find. She is organized, thoughtful, creative, and communicative.”
★★★★★
“She puts a lot of personal touches on her work and delivers beyond the task.”
★★★★★
“She brings the perfect balance of insight and practicality to my business and my social media presence.”
★★★★★
“Noona works hard, she's diligent and follows instructions well. She's been a pleasure to work with!”
Let's get your time back.
Book a free discovery call. You'll leave knowing exactly what to delegate first, whether we work together or not.